Working with the LPI, we created a fully tailor-made virtual environment to bring the show to life. Combining a mix of pre-recorded and live content, we scripted the chat show-style event with seamless production to give the illusion of a fully live broadcast event. Throughout the live show, our host Claudia Winkelman interacted with studio guests, nominees, and winners from their very own front rooms.

Originally planned as a live 650+ in-person event for 2021, feedback from participants and viewers was exceptional, with over 1,300 audience members from 34 countries. This creative and dynamic sequencing to the show, along with real human touchpoints, led to an average viewing time of 80 mins for the full 2-hour show plus extended engagement across social media.

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