SLB needed their new branding and positioning unveiled at a crucial investors conference in New York City. MCI worked closely with SLB to ensure that, across three days, attendees and investors were literally brought into this world of innovation, vision, and commitment to a balanced future.

The seamless transition was made possible through pre, during, and post-event creative, which was stitched into every possible touchpoint, including digital interactive invites. All communications were linked to the central message that, together, SLB people were GOING FURTHER. This message encapsulated the spirit of the entire event. It was vital that people understood that SLB were moving forwards in every part of their operation, and coming along with them on this journey was essential for achieving and innovating within this sector.

This event was the starting block for the future of the company, so MCI's mission was to ensure that key stakeholders had a robust understanding of SLB's identity and their own mission. To support this, their new branding was displayed throughout all communications, and the concept of GOING FURTHER was present at all necessary moments.