When incredible technology operates at an invisible level, you have to show it inits most impactful form. This dedicated immersive space invited audiences to step into a microscopic world to interact with technology and storytelling all in one place.

Our solution needed to be scalable and educationally valuable. Through visual storytelling, motion sensing, and projection mapping, we essentially shrunk the audience downto a cellular level and sent them on a scientific journey of discovery.

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Each step was designed to be participative to ensure maximum engagement and understanding of this breakthrough research. Upon entering a white laboratory capsule, players were set one vital mission: to understand the science of the immunotherapy.

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The interactivity element was intensified with a collaborative mental and physical game that tasked the audience to match lentiviral vectors to a patient’s immune cells by matching of colours. Players followed the full vein-to-vein journey as they prepared the immune cells for their end destination: the patient.

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